# Why Does This Brand Speak to Me? Conceptualization, Scale Development, and Validation of Brand Relevance

> Research article (Journal of Promotion Management, 2020) · cited 16× · AI/ML

**Wikidata**: [openalex:W3109003055](https://www.wikidata.org/wiki/openalex:W3109003055)  
**Source**: https://4ort.xyz/entity/why-does-this-brand-speak-to-me-conceptualization-scale-development-and-validation-of-brand-relevance