# Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 442× · AI/ML

**Wikidata**: [openalex:W3111246363](https://www.wikidata.org/wiki/openalex:W3111246363)  
**Source**: https://4ort.xyz/entity/why-do-retail-consumers-buy-green-apparel-a-knowledge-attitude-behaviour-context-perspective