# Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

> Research article (Telematics and Informatics, 2020) · cited 157× · AI/ML

**Wikidata**: [openalex:W3007228429](https://www.wikidata.org/wiki/openalex:W3007228429)  
**Source**: https://4ort.xyz/entity/why-do-people-purchase-virtual-goods-a-uses-and-gratification-u-amp-g-theory-perspective