# Why do people purchase from online travel agencies (OTAs)? A consumption values perspective

> Research article (International Journal of Hospitality Management, 2020) · cited 305× · AI/ML

**Wikidata**: [openalex:W3021888993](https://www.wikidata.org/wiki/openalex:W3021888993)  
**Source**: https://4ort.xyz/entity/why-do-people-purchase-from-online-travel-agencies-otas-a-consumption-values-perspective
