# Why Do Great Creative Ideas Get Rejected?

> Research article (Journal of Advertising Research, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W2966745449](https://www.wikidata.org/wiki/openalex:W2966745449)  
**Source**: https://4ort.xyz/entity/why-do-great-creative-ideas-get-rejected