# Why do customers engage and interact in metaverse tourism? An SOR perspective

> Research article (Current Issues in Tourism, 2025) · cited 11× · AI/ML

**Wikidata**: [openalex:W4406317465](https://www.wikidata.org/wiki/openalex:W4406317465)  
**Source**: https://4ort.xyz/entity/why-do-customers-engage-and-interact-in-metaverse-tourism-an-sor-perspective