# Why do crowds cause trouble? Exploring affective instability in collectivity

> Research article (Marketing Theory, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3189855267](https://www.wikidata.org/wiki/openalex:W3189855267)  
**Source**: https://4ort.xyz/entity/why-do-crowds-cause-trouble-exploring-affective-instability-in-collectivity