# Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants

> Research article (Electronic Commerce Research and Applications, 2022) · cited 156× · AI/ML

**Wikidata**: [openalex:W4292820742](https://www.wikidata.org/wiki/openalex:W4292820742)  
**Source**: https://4ort.xyz/entity/why-do-consumers-hesitate-to-purchase-in-live-streaming-a-perspective-of-interaction-between-participants