# Why consumers support local: moral foundations theory and identity perspective

> Research article (Journal of Consumer Marketing, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4300865513](https://www.wikidata.org/wiki/openalex:W4300865513)  
**Source**: https://4ort.xyz/entity/why-consumers-support-local-moral-foundations-theory-and-identity-perspective