# Why are some social-media contents more popular than others? Opinion and association rules mining applied to virality patterns discovery

> Research article (Expert Systems with Applications, 2022) · cited 27× · AI/ML

**Wikidata**: [openalex:W4213446562](https://www.wikidata.org/wiki/openalex:W4213446562)  
**Source**: https://4ort.xyz/entity/why-are-some-social-media-contents-more-popular-than-others-opinion-and-association-rules-mining-applied-to-virality-pat