# Why are experienced users of WeChat likely to continue using the app?

> Research article (Asia Pacific Journal of Marketing and Logistics, 2018) · cited 46× · AI/ML

**Wikidata**: [openalex:W2898738567](https://www.wikidata.org/wiki/openalex:W2898738567)  
**Source**: https://4ort.xyz/entity/why-are-experienced-users-of-wechat-likely-to-continue-using-the-app