# Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice

> Research article (Journal of Marketing, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4220905790](https://www.wikidata.org/wiki/openalex:W4220905790)  
**Source**: https://4ort.xyz/entity/who-we-are-and-how-we-govern-the-effect-of-identity-orientation-on-governance-choice