# Who searches where? A new car buyer study

> Research article (Journal of Marketing Analytics, 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2800579723](https://www.wikidata.org/wiki/openalex:W2800579723)  
**Source**: https://4ort.xyz/entity/who-searches-where-a-new-car-buyer-study