# Which can explain the pip-and-pop effect during a visual search: Multisensory integration or the oddball effect?

> Research article (Journal of Experimental Psychology Human Perception & Performance, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W3181172032](https://www.wikidata.org/wiki/openalex:W3181172032)  
**Source**: https://4ort.xyz/entity/which-can-explain-the-pip-and-pop-effect-during-a-visual-search-multisensory-integration-or-the-oddball-effect