# Where you Look Depends on What you are Willing to Afford: Eye Tracking in Menus

> Research article (Journal of Hospitality & Tourism Research, 2020) · cited 26× · AI/ML

**Wikidata**: [openalex:W3081390355](https://www.wikidata.org/wiki/openalex:W3081390355)  
**Source**: https://4ort.xyz/entity/where-you-look-depends-on-what-you-are-willing-to-afford-eye-tracking-in-menus