# Where do we go from here? The future of B2B governance research

> Research article (Journal of Business and Industrial Marketing, 2019) · cited 13× · AI/ML

**Wikidata**: [openalex:W2920397496](https://www.wikidata.org/wiki/openalex:W2920397496)  
**Source**: https://4ort.xyz/entity/where-do-we-go-from-here-the-future-of-b2b-governance-research