# When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

> Research article (Journal of Advertising, 2023) · cited 21× · AI/ML

**Wikidata**: [openalex:W4362549465](https://www.wikidata.org/wiki/openalex:W4362549465)  
**Source**: https://4ort.xyz/entity/when-the-medium-is-the-message-a-meta-analysis-of-creative-media-advertising-effects