# When the Going Gets Tough, The Tweets Get Going! An Exploratory Analysis of Tweets Sentiments in the Stock Market

> Research article (American Journal of Management, 2018) · cited 28× · AI/ML

**Wikidata**: [openalex:W2961442247](https://www.wikidata.org/wiki/openalex:W2961442247)  
**Source**: https://4ort.xyz/entity/when-the-going-gets-tough-the-tweets-get-going-an-exploratory-analysis-of-tweets-sentiments-in-the-stock-market