# When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

> Research article (Marketing Science, 2023) · cited 31× · AI/ML

**Wikidata**: [openalex:W4385873982](https://www.wikidata.org/wiki/openalex:W4385873982)  
**Source**: https://4ort.xyz/entity/when-the-data-are-out-measuring-behavioral-changes-following-a-data-breach