# When should star power and eWOM be responsible for the box office performance? - An empirical study based on signaling theory

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 47× · AI/ML

**Wikidata**: [openalex:W3161699248](https://www.wikidata.org/wiki/openalex:W3161699248)  
**Source**: https://4ort.xyz/entity/when-should-star-power-and-ewom-be-responsible-for-the-box-office-performance-an-empirical-study-based-on-signaling-theo