# When self‐customization backfires: The role of a maximizing mindset

> Research article (Psychology and Marketing, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2929413110](https://www.wikidata.org/wiki/openalex:W2929413110)  
**Source**: https://4ort.xyz/entity/when-selfcustomization-backfires-the-role-of-a-maximizing-mindset