# When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior

> Research article (Journal of Consumer Psychology, 2017) · cited 56× · AI/ML

**Wikidata**: [openalex:W2593050311](https://www.wikidata.org/wiki/openalex:W2593050311)  
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