# When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program

> Research article (Journal of the Association for Consumer Research, 2018) · cited 29× · AI/ML

**Wikidata**: [openalex:W2808195358](https://www.wikidata.org/wiki/openalex:W2808195358)  
**Source**: https://4ort.xyz/entity/when-reward-convenience-meets-a-mobile-app-increasing-customer-participation-in-a-coalition-loyalty-program