# When rational decision-making becomes irrational: a critical assessment and re-conceptualization of intuition effectiveness

> Research article (BuR - Business Research, 2019) · cited 71× · AI/ML

**Wikidata**: [openalex:W2921998925](https://www.wikidata.org/wiki/openalex:W2921998925)  
**Source**: https://4ort.xyz/entity/when-rational-decision-making-becomes-irrational-a-critical-assessment-and-re-conceptualization-of-intuition-effectivene