# When Less Is More: Data and Power in Advertising Experiments

> Research article (Marketing Science, 2016) · cited 76× · AI/ML

**Wikidata**: [openalex:W3123042598](https://www.wikidata.org/wiki/openalex:W3123042598)  
**Source**: https://4ort.xyz/entity/when-less-is-more-data-and-power-in-advertising-experiments