# When environmental messages should be assertive: examining the moderating role of effort investment

> Research article (International Journal of Advertising, 2015) · cited 93× · AI/ML

**Wikidata**: [openalex:W1513513834](https://www.wikidata.org/wiki/openalex:W1513513834)  
**Source**: https://4ort.xyz/entity/when-environmental-messages-should-be-assertive-examining-the-moderating-role-of-effort-investment