# (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

> Research article (Journal of Marketing, 2018) · cited 25× · AI/ML

**Wikidata**: [openalex:W2787395787](https://www.wikidata.org/wiki/openalex:W2787395787)  
**Source**: https://4ort.xyz/entity/when-does-third-party-recognition-for-design-excellence-affect-financial-performance-in-business-to-business-markets