# When does personalization work on social media? a posteriori segmentation of consumers

> Research article (Multimedia Tools and Applications, 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3197377900](https://www.wikidata.org/wiki/openalex:W3197377900)  
**Source**: https://4ort.xyz/entity/when-does-personalization-work-on-social-media-a-posteriori-segmentation-of-consumers