# When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites

> Research article (Computers in Human Behavior, 2017) · cited 66× · AI/ML

**Wikidata**: [openalex:W2580547136](https://www.wikidata.org/wiki/openalex:W2580547136)  
**Source**: https://4ort.xyz/entity/when-do-consumers-buy-the-company-perceptions-of-interactivity-in-company-consumer-interactions-on-social-networking-sit