# When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity

> Research article (Journal of Business Research, 2022) · cited 37× · AI/ML

**Wikidata**: [openalex:W4221011774](https://www.wikidata.org/wiki/openalex:W4221011774)  
**Source**: https://4ort.xyz/entity/when-customer-involvement-hinders-promotes-product-innovation-performance-the-concurrent-effect-of-relationship-quality-