# When can interaction orientation create more service value? The moderating role of frontline employees' trust in managers and employee deep acting

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3217725369](https://www.wikidata.org/wiki/openalex:W3217725369)  
**Source**: https://4ort.xyz/entity/when-can-interaction-orientation-create-more-service-value-the-moderating-role-of-frontline-employees-trust-in-managers-