# When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products

> Research article (Journal of Consumer Research, 2016) · cited 62× · AI/ML

**Wikidata**: [openalex:W2464273625](https://www.wikidata.org/wiki/openalex:W2464273625)  
**Source**: https://4ort.xyz/entity/when-brand-logos-describe-the-environment-design-instability-and-the-utility-of-safety-oriented-products