# When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions

> Research article (Tourism Management, 2018) · cited 469× · AI/ML

**Wikidata**: [openalex:W2794509949](https://www.wikidata.org/wiki/openalex:W2794509949)  
**Source**: https://4ort.xyz/entity/when-art-meets-tech-the-role-of-augmented-reality-in-enhancing-museum-experiences-and-purchase-intentions