# When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption

> Research article (Technovation, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4391870668](https://www.wikidata.org/wiki/openalex:W4391870668)  
**Source**: https://4ort.xyz/entity/when-anthropomorphism-backfires-anticipation-of-negative-social-roles-as-a-source-of-resistance-to-smart-object-adoption