# When and why nostalgic ads work (and do not work): A social influence perspective

> Research article (International Journal of Hospitality Management, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4389284523](https://www.wikidata.org/wiki/openalex:W4389284523)  
**Source**: https://4ort.xyz/entity/when-and-why-nostalgic-ads-work-and-do-not-work-a-social-influence-perspective