# When and how consumers are willing to exchange data with retailers: An exploratory segmentation

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 57× · AI/ML

**Wikidata**: [openalex:W3199055510](https://www.wikidata.org/wiki/openalex:W3199055510)  
**Source**: https://4ort.xyz/entity/when-and-how-consumers-are-willing-to-exchange-data-with-retailers-an-exploratory-segmentation