# What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats

> Research article (Journal of the Association for Consumer Research, 2019) · cited 41× · AI/ML

**Wikidata**: [openalex:W2918152221](https://www.wikidata.org/wiki/openalex:W2918152221)  
**Source**: https://4ort.xyz/entity/whats-new-is-old-again-nostalgia-and-retro-styling-in-response-to-authenticity-threats