# What Triggers You to Buy Green Products? Explaining Through an Extended TPB Model

> Research article (Asia-Pacific Journal of Management Research and Innovation, 2023) · cited 14× · AI/ML

**Wikidata**: [openalex:W4376149208](https://www.wikidata.org/wiki/openalex:W4376149208)  
**Source**: https://4ort.xyz/entity/what-triggers-you-to-buy-green-products-explaining-through-an-extended-tpb-model