# What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion‐ versus Prevention‐Focused Messages

> Research article (Psychology and Marketing, 2015) · cited 11× · AI/ML

**Wikidata**: [openalex:W1900783411](https://www.wikidata.org/wiki/openalex:W1900783411)  
**Source**: https://4ort.xyz/entity/what-to-get-and-what-to-give-up-how-different-decision-tasks-and-product-types-affect-the-persuasiveness-of-promotion-ve