# What Sells Better in Green Communications:Fear or Hope?

> Research article (Journal of Advertising Research, 2017) · cited 42× · AI/ML

**Wikidata**: [openalex:W2774395363](https://www.wikidata.org/wiki/openalex:W2774395363)  
**Source**: https://4ort.xyz/entity/what-sells-better-in-green-communications-fear-or-hope