# What's the value of being different when everyone is? The effects of distinctiveness on performance in homogeneous versus heterogeneous categories

> Research article (Strategic Management Journal, 2018) · cited 197× · AI/ML

**Wikidata**: [openalex:W2897036111](https://www.wikidata.org/wiki/openalex:W2897036111)  
**Source**: https://4ort.xyz/entity/what-s-the-value-of-being-different-when-everyone-is-the-effects-of-distinctiveness-on-performance-in-homogeneous-versus