# What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field

> Research article (Journal of Relationship Marketing, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2795657276](https://www.wikidata.org/wiki/openalex:W2795657276)  
**Source**: https://4ort.xyz/entity/what-s-behind-crm-research-a-bibliometric-analysis-of-publications-in-the-crm-research-field