# What Role Does AI Chatbot Perform in the F&B Industry? Perspective from Loyalty and Value Co-Creation: Integrated PLS-SEM and ANN Techniques

> Research article (Journal of Law and Sustainable Development, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4386162923](https://www.wikidata.org/wiki/openalex:W4386162923)  
**Source**: https://4ort.xyz/entity/what-role-does-ai-chatbot-perform-in-the-f-amp-b-industry-perspective-from-loyalty-and-value-co-creation-integrated-pls-