# What prompts consumers to purchase online? A machine learning approach

> Research article (Electronic Commerce Research, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4308750126](https://www.wikidata.org/wiki/openalex:W4308750126)  
**Source**: https://4ort.xyz/entity/what-prompts-consumers-to-purchase-online-a-machine-learning-approach