# What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 222× · AI/ML

**Wikidata**: [openalex:W4313204307](https://www.wikidata.org/wiki/openalex:W4313204307)  
**Source**: https://4ort.xyz/entity/what-motivates-users-viewing-and-purchasing-behavior-motivations-in-live-streaming-a-stream-streamer-viewer-perspective