# What motivates members to transact on social C2C communities? A theoretical explanation

> Research article (Journal of Consumer Marketing, 2020) · cited 20× · AI/ML

**Wikidata**: [openalex:W3008740162](https://www.wikidata.org/wiki/openalex:W3008740162)  
**Source**: https://4ort.xyz/entity/what-motivates-members-to-transact-on-social-c2c-communities-a-theoretical-explanation