# What Motivates Consumers’ Purchase Intentions in E-Commerce Live Streaming: A Socio-Technical Perspective

> Research article (International Journal of Human-Computer Interaction, 2024) · cited 30× · AI/ML

**Wikidata**: [openalex:W4399190627](https://www.wikidata.org/wiki/openalex:W4399190627)  
**Source**: https://4ort.xyz/entity/what-motivates-consumers-purchase-intentions-in-e-commerce-live-streaming-a-socio-technical-perspective