# What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

> Research article (Asia Pacific Journal of Marketing and Logistics, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4395005651](https://www.wikidata.org/wiki/openalex:W4395005651)  
**Source**: https://4ort.xyz/entity/what-makes-viewers-loyal-toward-streamers-a-relationship-building-perspective-and-the-gender-difference