# What makes us click “like” on Facebook? Examining psychological, technological, and motivational factors on virtual endorsement

> Research article (Computer Communications, 2015) · cited 117× · AI/ML

**Wikidata**: [openalex:W1162054679](https://www.wikidata.org/wiki/openalex:W1162054679)  
**Source**: https://4ort.xyz/entity/what-makes-us-click-like-on-facebook-examining-psychological-technological-and-motivational-factors-on-virtual-endorseme