# What makes fashion consumers “click”? Generation of eWoM engagement in social media

> Research article (Asia Pacific Journal of Marketing and Logistics, 2019) · cited 107× · AI/ML

**Wikidata**: [openalex:W2920835665](https://www.wikidata.org/wiki/openalex:W2920835665)  
**Source**: https://4ort.xyz/entity/what-makes-fashion-consumers-click-generation-of-ewom-engagement-in-social-media